No, this isn’t something snazzy about doing cool things with categories within Gutenberg (although you could). This is about making a section for your own blocks. A category.
What’s a Category?
I’m incredibly lazy, so when I use blocks, I type /head
and make sure I get the right block, hit enter, and keep on typing.

But. Sometimes I think I need a specific block and I don’t know the name, so I click on the circle + sign and I get a list of categories!

You won’t see reusable if you didn’t make some, but the point is that you could make a custom category for your custom blocks.
Show me the code!
Glad you asked! You’re gonna love this one.
add_filter( 'block_categories', function( $categories, $post ) {
return array_merge(
$categories,
array(
array(
'slug' => 'halfelf',
'title' => 'Half-Elf',
),
)
);
}, 10, 2 );
Yep. That’s it! It’s an array, so you can add more and more and more as you want. Don’t go too wild, though, or you’ll make it too long.