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We say that a lot in WordPress. We boldly state that the goal of WordPress is to democratize publishing through Open Source, GPL software.
I’d like to turn that on it’s ear for a moment.
The purpose of the REST API is to democratize reading.
Democratize Discovery Democratize Discovery
One of the myths of websites is that if you build it, people will come. If that was true, we’d never need plugins like Yoast SEO and we’d never need to self-promote. The reality is that we have to work hard and make our content good. WordPress helps us make it look good, and makes it easier to get it out there, and usually the rest is up to us.
There’s another aspect to discovery, though, and that is the ease of findability. We already address this in WordPress to a degree with RSS, but as much as I’d love to say that was that, it’s not. It’s 2017. People don’t want RSS, they want email and they want the information on social media immediately.
And? They want apps on their phones that alert them to new data.
Democratize Consuming Democratize Consuming
Reading data with WordPress is easy. We go to a webpage, we see the data, we consume, we move on. With emails and social media, people usually have to click to come to your site and read. While this is good for your traffic, anytime a person has to click you’re running a risk they might not click. That’s why Tweetstorms are more consumable than blog posts. While they are far more transient, they’re accessible in an immediate way.
Making the consuming of data more direct, a more one-to-one relationship, improves the chances that someone will actually read the information. Much of this can be achieved with a good lede, but readers are well to aware of click-bait today. “She tried this blogging software. You won’t believe what happened next!”
Right. You get the point. In order to get people to read, you have to make it easier for them to read. Converting WordPress posts to something an app can read needs to be easier for the blogger, or they won’t be able to have success.
Democratize Reading Democratize Reading
The REST API does just that.
It makes the discovery and consumption of your website easier by simplifying your output.
When you look at a website you see the design and the layout and the wonderful beauty. When an app reads your data, however, it doesn’t want or need any of that. An app needs the raw data. And the REST API does that. It outputs the data in a super basic and simple way. Furthermore, it lets you add on to this and output specific data in special ways.
Democratize Publishing Democratize Publishing
You can publish your data in multiple ways. Today, we all know about the blogging aspect of WordPress. But here are some other ways you could share your data:
- Allow users to download a CSV with all the products on your site and their costs
- Create a plugin that calls custom data, allowing others to have a widget with the data
- Power a mobile app without loading your theme
Could you do all that without the REST API? Of course.
Does the REST API make it easier and thus help you democratize faster? Yes. It does.
The REST API can change your life, if you’d only let it.