This is part of a series of reviewing on-site advertising I have used: Project Wonderful, Google Adsense, WordAds.

I found Project Wonderful by accident. It was linked to on some comic book and fan sites I visit. For the most part, Project Wonderful is Project Pretty Good. It’s goofy, it’s silly, and most of the ads you get are for webcomics or ebooks.

Revenue from it is also chancy at best. I average pennies a day, but I have a lot of control and I like that which is part of why my revenue was so low. I set it up so I have to approve every single ad and ad change, which is exceptionally time consuming. This also causes lower revenue, but the primary reason I like it is that control.

I can block users, I can report them for scams or bait-and-switch, and I have a very wonderful rapport with the staff there. They’ve told me before that they appreciate my reports. If I change my mind about an ad, it’s a little tricky but I can go and find it and reject it after the fact.

There’s no plugin for this ad network. You have two bits of code to put on your site, the basic Project Wonderful JS that loads their commands and then the code for each ad-block. It’s pretty trivial to make a plugin for it, and in fact I made a shortcode that allows me to run [pwads id=name], where name is the name of the adbox. It’s a very basic switch check and sanitize and it works fine for me.

This code is also accessible outside of WordPress because the shortcode is calling a separate file (like /secret/ads/projectwonderful.php ) which I can then use with sneaky includes. But that’s another post. What must be known here is that I have it working in and out of WordPress with the same code base.

The biggest problem with Project Wonderful is that it feels like 1999. The site is old and dated. The interface is clunky and has a crappy UX if you’re on a tablet. Don’t bother with a phone.

The welcome page is pretty nice:

Project Wonderful's welcome page

You have links to all your ads, you can click on them for more ads:

Project Wonderful's Admin Interface

It’s not bad, it’s just dated. Also they have downtime a little more than I’d like to see. It used to be bad but now it’s once in a while. The real problem with the downtime is it makes my site slow.


  • Ease of Registration: 4/5
  • Ease of use (on WordPress): 3/5
  • Ease of use (non WordPress): 3/5
  • Customizable: 5/5
  • Control: 5/5
  • Analytics: 3/5
  • Modernity: 2/5
  • Revenue: 1/5

I’m still using Project Wonderful, but the revenue certainly is something hard to accept. I stick with it, mostly, because it’s ethically pleasing.

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