Half-Elf on Tech

Thoughts From a Professional Lesbian

Tag: ebooks

  • Why I Write eBooks

    Why I Write eBooks

    Shamelessly I steal the subject from Chris Lema. Again.

    Teddy Bear faceplanted in a book, with glasses onI write because I read. A lot. Someone told me they wanted to read 30 books in a year, which is about 2 a month, and I looked sheepish. I read about a book a week, depending on the book. It took me 2 weeks to get through The Hunchback of Notre Dame, and I read more when I’m traveling since I enjoy reading on planes. I’m a reader because my elementary school teacher, Nancy Sager, told me the best way to become a good writer was to read. So I read voraciously. Sometimes it’s books, sometimes it’s a graphic novel (and yes, I consider them a book, though I don’t count them on my ‘book a week’ list). I read and re-read and critique in my head.

    But this isn’t why I read books, it’s why I write them. Like Chris, I write because I’m lazy. The whole reason I wrote WordPress Multisite 101 was because I had a Word Doc with all that information in it, scattered, and when I started to make a table of contents, I thought that I could do it better. So I did. Similarly, I wrote the next two books for the same reason. I had all this information, and I could have made a ton of blog posts, but it’s actually easier for me to pick up that one book, search for the phrase, and find what I needed.

    I also write because I have a story to tell. I don’t publish these as often if at all (good luck finding it), but I write fiction. Mystery novels, crime stories, that sort of thing. I write because I get these ideas and I want to tell the story. That translates well to my technical writing because people remember a story better than dull facts. I know the facts that Anne Bolyen, Jane Seymore, and Catherine Parr were all beheaded because of a song! Hilariously, the song is wrong, and it’s Anne and Catherine Howard who were headless, but how the Sweet Saint Marian can anyone tell with their heads tucked underneath their arms!

    eyeglasses on top of a kindle on top of a dictionaryNow that you have the song in your head, you may think about how much easier it is to memorize scripts and poems and songs than it ever is to remember the list of British kings. That’s because a story makes it easier for most of us. And I like telling stories.

    So I write because I want to have any easy way to find things, and because I want a fun way to remember them.

    Interested in reading them? They’re about WordPress:

    What’s that last one? It’s Eric Mann’s fault. He said if I wrote a book about making an ebookstore, he’d buy it. And then Chris Lema said he’d do an intro. So fine. Here’s a 33 page ebook on making an ebookstore with Easy Digital Downloads. Enjoy the release of ebookception: WordPress eBookstore

  • Welcome the Warehouse

    Welcome the Warehouse

    It’s January and my ebooks are now located at http://store.halfelf.org/ and managed by Easy Digital Download. The WordPress Multisite books have been seriously updated for WP 3.8, with new screenshots, new plugin recommendations, and some simpler layouts. If you downloaded them before, you may want new copies now (and there’s a new one on plugin support!). But let’s go back to EDD.

    It was really that easy

    About three years ago, I thought about selling my ebooks on a dedicated site (ebooks.ipstenu.org) but it never worked right, and I didn’t like it. Then I tried just tracking the downloads with a plugin, but that was more work and I was getting a little twitchy and obsessive about the metrics. So for most of 2013, the downloads weren’t tracked at all on this site. But when I was redesigning my site, I knew that I really wanted to try this plugin my friend Pippin wrote: Easy Digital Downloads

    I want to note that I had decided to play with the plugin before I read Chris Lema’s post on Easy eCommerce & Membership Sites using WordPress. Which doesn’t have anything to do with anything except that he’s right, it’s easy, and anyone can do this. And as Chris pointed out, the tools can make it fast and easy for me. A couple years ago, I’d tried to make an online store for my wife and ended up telling her “This is too complicated, I can’t do it. Let’s use Etsy.” But that was physical products and this is digital, and we’re in California now which has a different law about selling digital items that is so clear, I understand it at first glance.

    Publication 109, Internet Sales

    Your sale of electronic data products such as software, data, digital books (eBooks), mobile applications, and digital images is generally not taxable when you transmit the data to your customer over the Internet or by modem. However, if as part of the sale you provide your customer with a printed copy of the electronically transferred information or a backup data copy on a physical storage medium such as a CD-ROM, your entire sale is usually taxable.

    That is so much clearer than anything iBooks or KDP ever said, it’s hilarious. Since my stuff is all 100% digital and I live in California, there will not be taxes, which means I can sell things off my site, not have them be ‘donate if you want.’ Don’t panic, now they really are “Pay if you want.”

    About the Warehouse and Pricing

    If you’ve checked it out, you may notice the default price is no longer zero but $7.98 cents. As I started working on this, I really did get all the way through with a zero option before I realized … that was dumb.

    Icon of a BookI had a couple logical reasons for pricing at zero when I started out with this two years ago. First of all, I was entering unknown territory without any information. Secondly, I wanted to get my name out there. Third, I didn’t want a hassle. I still agree with Cory Doctorow about how DRM is evil, and the problem with only selling books is that people don’t really know if they like your writing, or if the book is worth it. Mind you, everyone could read my blog and sort that out for themselves, but I understand there’s a weird leap about paying even $0.99 for something you don’t know about.

    But let’s think about what this means. With a normal book, you buy it, you own it, and if you hate it you can bring it back for a refund. With eBooks on the Kindle or iBookstore, you ask for a refund, they take the book back. Since I’m DRM free, I don’t have any way to revoke the book if you want a refund. Yes, that means if you demand a refund on the Kindle you keep the book and I get bupkis. (Two people in the history of ever have asked for a refund – both accidentally clicked ‘Buy Now’ twice.)

    What am I getting from people not paying for the books? A whole lot of reading, that’s what. 3% of people who got 70 pages of Multisite knowhow paid ‘something’ for the book. And I’m not ungrateful to them. Getting that book out was really part of the whole process that landed me my job, speaking at WordCamps (which I surprisingly enjoy), and I’m incredibly happy with my life. But still, nothing from nothing, carry the nothing, does leave a person feeling a bit grumpy cat.

    So would I incur the wrath of the Internet by saying that, as of 2014, you have to pay for the ebook? I think I would have. Especially since I said I would never force people to pay (even tweeted that whilst working on the site). With that in mind, I decided to do this differently and have it default to pay, but also super easy to not pay. My wife called it the “RTFM Tax” because if you read the site, you’ll see the code, and pay nothing.

    Photo of a gateway into Mumbai, India

    On the sidebar is a notice about discounts for either 100% or 50% off. There’s also a ‘secret’ code of PIGS which drops the price of one ebook to $0.99, which is the cost of Angry Birds. I thought it would be funny.

    How did I come up with the price of $7.98? Amazon helped me here. Initially I mathed the average donation to $8, and I adjusted my price on the KDP a couple times before I sussed out that people actually like non-even numbers like $7.98 so I did that and then publicized the discounts. No matter what you pay, you get to download the epub and the pdf. The ebooks are all DRM free. You’re still permitted, no, encouraged to duplicate and give ’em away.

    Think of it like a GPL plugin you bought. Yes, you pay for the code, but once you bought it, it’s yours to use, burn, give away, or expand on. The one thing you can’t do is resell it as if it was yours. Which I hope you think is fair.

    Let’s have fun with ebooks in 2014! After all, my next ebook is about … ebooks.

  • Multisite eBooks Updated for WordPress 3.5

    Multisite eBooks Updated for WordPress 3.5

    Cat BookNo, it’s not out yet, but it is in Release Candidate land. This means that you can download and test 3.5 RC3 now to help us debug and finish up so that WP 3.5 is ready ASAP. Nacin says, don’t put this on a live site unless you’re daring. I’m running it here, which is a Multisite, so I can tell you it works.

    In preparation for all this, I’ve updated WordPress Multisite 101 and WordPress Multisite 110 for use with 3.5. Very little was needed to be done, but getting to say “Yes, you can install WP in it’s own directory!” is one of the happiest things I get to write. The only thing that’ll make me happier is the day I say “It’s easy to change the blog slug.”

    In addition to adding in the 3.5 information, each ebook has been updated to reflect other community changes, such as new plugins to help you make it through the day, and the magic of per-site-registration.

    As always, my ebooks are Pay What You Will. I suggest a $5 donation, but I also encourage you to download, read it, find value, and then come back. Sadly I can’t do that with the Kindle copies, which are priced at $7.99 in order to break even with those costs.

    Oh and the reasons you should test 3.5 before it drops:

    • You wrote a theme/plugin
    • You support people who use WP
    • You want a much better media upload interface
    • You want to give WordPress it’s own directory and run multisite
  • Amazoned

    Amazoned

    Amazon.com IconI don’t actually like Amazon. However the Kindle people spoke and I listened. After checking that, yes, I can release my ebook for sale on the Kindle legally (that was a weird conversation), I sat about doing it. I really wanted to self-publish on lulu, but … well, Amazon was easier. There. I said it. They actually know what they’re doing, and made it surprisingly painless! Of course, that they want you to write it in .docx, export to html, then upload a zip, was a little nuts. They also let you upload ePubs, which I have, so that was a lot easier.

    I am now a Amazon Author or publisher. Whatever. And I have two books up on Amazon:

    There’s no DRM on these puppies, and while, yes, it costs $7.99 to download, that’s because Amazon takes a really hefty chunk of change. See for every $5 you donated to me, I got $4.50 from Paypal and WePay. Amazon takes 30% or 65% of your money for every sale. Now I know, you’re thinking ‘Why would anyone pick the 35% option!?’ In the ‘real world,’ publishers give writers around 15% in royalties. Seems like a rip off at first, but look at what goes into all this. Writing, editing, typesetting, printing, binding, shipping, advertising, etc. And I’m skipping all that to go at it alone.

    So why would I pick 35% for epublishing, when all they’re doing is webhost plus bandwidth? If you pick 70% royalties, then you get 70% of the cost, minus ‘shipping.’ Shipping, by the way, is electronic delivery. You’re paying for the bandwidth. Fair enough, works out to about $0.05 for every country. But also with 70%, I can only charge between $2.99 and $9.99 US for my book. So the max I can charge is $9.99, which will ‘net’ me $6.96. With 35% I can charge up to a couple hundred ($299.99). Now here’s the dillema. How much to charge. If I max out and go to $9.99 (damn it, I wish they’d just say $10!), I may look greedy. Then again, I did all the work here, do I not deserve my $7 per book? To get the $4.50 I was getting via donations, I’d have to charge about $6.75 for the book, at which point I may as well charge $7. Then again, the average donation I got was actually closer to $8.

    Which is how I ended up at charging $7.99 you see. I don’t expect to break the bank. Hell, I don’t expect lightning to hit like that again. But it was kinda cool. By the way, you don’t get 70% for all countries, just the ones that allow it. The rest get you 35% instead.

    The biggest hassle, other than price, was sorting out the various fields, which in and of themselves, weren’t that hard. Took me an afternoon, and I had the books approved by later that day. I found an error (I’d uploaded the wrong cover, go me) and made a fix, for that I waited a day for the republish and the image to show up. Weird, but not complicated.

    I have to say, Amazon is a hassle, but far less than other places that say ‘You need to make an ISBN’ and ‘You must follow these formatting guidelines.’ which are cryptic and … You know, if they really wanted to make things easy, someone would make a nice form where you could upload your book, sans cover and author pages and copyright. Just the book content, right? Then once it’s uploaded, from epub or docx, you create your author ‘page’ and place it where you want (front of TOC or behind) and then copyright page ditto. Finally you upload your cover. If an ISBN is required, you make it for them. Remember, self publishing is something that you should be helping people do! Otherwise what’s the point?

    Amazon (mostly) hits that one on all the marks. Why not iBooks, you may ask? The tool sucked. No, really. I wrote a doc in pages (Apple’s version of Word) and you’d think I could upload to iBooks and it would auto-format. Nope. Also there was the restrictive bit. Apple’s terms say that any content produced with iBooks Author that is for sale is to only be available on the iBookstore. Free ones can be distributed anywhere you like, but iBooks Author only exports to the .ibook format (and PDFs) so if you want to free-distribute (which technically is what I do here), you have to use a flat PDF. Okay, that isn’t really terrible, the epub to pdf ratio is 1:70. But then I can’t ‘sell’ on Amazon! Amazon, by the way, only locks me down if I’m using the KDP Select program. At least I think so. I read the legalese a few times.

    Fairness to be had, I don’t feel that it’s ‘wrong’ for Amazon or Apple to restrict what you can do when selling your books. It’s free, you get what you pay for, as it were. Both Amazon and Apple take a 30% cut, and all things being equal, Amazon is a better choice. Of course you can still download them ‘for free’ if you want to from my ebooks page. Donations, as always, are welcome.

  • WordPress Multisite 110 – Electric Boogaloo

    Multisite 110

    Introducing WordPress Multisite 110

    I promised a sequel and I delivered. I hope you guys find it helpful. The sequel is out, and it’s longer than the original. Weighing in at over 80 pages, WordPress Multisite 110 has even more information about WordPress Multisite!

    Why a sequel and not a second edition? There were more things to add than a few extra plugins. Branching into a little more philosophy and explanations to the whys, Multisite 110 hopes to be the second handbook you’ll need. The funny thing is most people who read my site regularly don’t need this at all. But your clients might. Imagine being able to hand that off to them saying ‘I’ve got you started, here’s how you can make it epic.’

    Oh yes, with a Creative Commons release, you can pass this on to your clients as you like. I won’t stop you, just don’t sell it to them. If you want to get into the shenanigans, you can bill them for it, but not sell it. Yeah, licenses will kill us all one day. Speaking of licenses, there’s code in this one, and it’s all under GPL2 (most of it’s also on this site already).

    What’s not in it? Deep diving into the database. Fixing everything… There’s no way to cover everything. This one gets into the machinations of how you make a multisite where everything looks the same, or where your admins aren’t admins at all. Favicons? Got that covered too! The White Page of Death? How to figure out what plugin you want? Man, you know I got your back! Backups, control, security, uploads… the list isn’t endless, but there’s a lot going on.

    Check out WordPress Multisite 110

    The post title of ‘Electric Boogaloo’ comes from a movie that came out in 1984: Breakin’ Two: Electric Boogaloo. All sequels should have that sub-title

  • WordPress Multisite 101

    WordPress Multisite 101

    So there’s this thing. I blog a lot, but sometimes the ‘lessons’ I want to teach would take up a few thousand words. I’ve sorted out that any blog post over 1200 words is ‘too long’ and I try to split it up. But then how do I organize it? Let’s face it, books are useful for a reason.

    After compiling and colating all the emails, IMs, forum posts, and blog posts Andrea and I have made over the last couple years, we realized we had a novel. The problem was organizing it so the scope wasn’t maddening and daunting for us to write, nor for the user to read. Finally inspiration struck. If you’re using Multisite, you really need to know WordPress first. You have to walk before you can run, as they say, and with Multisite, you have to already know how to do the basics.

    This book will not teach you how to pick a host, copy files up, create a database, or any of those things. It won’t even tell you if you should or should not use Multisite. What it will do is help you go from WordPress to WordPress Multisite, configure the options, understand what they mean, sort out the standard problems, and help you figure out what you need to know and where you need to be in your own head in order to do this thing.

    And it’s free. Well, no. It’s not. It’s pay what you want.

    That’s the other thing. I could go the traditional route with a book, find someone to publish it, etc etc. Or I could self-publish on the iBook store or eJunkie and take a hit for the overhead and the hassles of all that. Or… Or I could address the real problem about making ‘money’ with books. Obscurity. I have a whole philosophy about paying for ebooks and you can read it if you want. But the tl;dr for you is this.

    Pay me whatever you think the ebook is worth. If you aren’t going to pay, you weren’t anyway, and that’s nothing lost from my end. I’d appreciate a fiver if you find it useful. I totally support you downloading it first, reading it, then paying later. After all, how do you know it’s what you wanted without reading it?

    Grab a copy of WordPress Multisite 101, it’s in ePub and PDF. You know the drill. Right click and save as.