Tag: review

On Site Advertising: WordAds
This is part of a series of reviewing on-site advertising I have used: Project Wonderful, Google Adsense, WordAds.

My experience with WordAds has been a little spotty. In terms of revenue, it’s far superior to ProjectWonderful. That said ProjectWonderful (and Google Adsense) have some aspects that make WordAds less than attractive.

I used WordAds for about 13 months, and while I loved the plugin they made, and I loved the support, the problems I have are with the system and the quality of ads. I want to stress that this is a ‘review’ of their beta product. I knew what I was getting into with a beta, but there were issues with the system that went beyond what I’d normally accept for a beta.

A beta is expected to be functional and usable if buggy. WordAds was functional, but I had no control and no information, which made it unusable.

I had no control over ad placement, which normally I would say is the ‘fault’ of the plugin, but in reality it’s clearly the decision of the service. It provides two ads: one below the first post on an archive page and one below the post content itself on a single post. The ads are exactly the same shape. Most of the time this is fine. On some of my sites, which use ‘non traditional’ layouts, it made them very, very janky.

Additionally I have no control over what ads show. The default ads tended to lean towards ClickBait. I don’t like that, but it’s pretty minor since default ads always kinda suck no matter what system you use. Still, I couldn’t pick and close ads I found offensive. The winner for this service is Project Wonderful. For WordAds I had to right click, get the information of what had loaded, and send that in to get it blocked. Given that most users just say “Did you know you had a Rand Paul ad on your site?” this was impossible to manage for me.

When I combine this with the lack of information … Here’s the ultimate reason I called it quits. There’s no dashboard. There is no way for a user to see analytics. I had no way see what ads are doing well and where which means I could never evaluate the impact of them on my layout. Like many professionals, I review SEO impact and ad displays. I couldn’t do that at all on WordAds to the point that they had to email me a report of my earnings.

I was told the manual emailing of revenue was a temporary stop-gap while the new system was put in place. Six months later, not only was I still getting emails, but I actually didn’t get one for a month and had to politely ask someone on staff. They were, as always, totally awesome about it, but I felt the underlying current was they too were feeling the strain of a lack of automation. It felt like there was no managerial and resource investment in what should be a killer product.

Having earnings be a black box is a crappy user experience. Having analytics be a ‘just trust us…’ world is useless if I want to improve my site quality and revenue. I’m all for set-it-and-forget-it (which is ironically why I love the plugin), but the user experience for the service itself was disheartening.

Review
- Ease of Registration: 4/5
- Ease of use (on WordPress): 5/5
- Ease of use (non WordPress): 0/5
- Customizable: 0/5
- Control: 1/5
- Analytics: 0/5
- Revenue: 3/5
When they get out of beta, I may check them out again, but right now I don’t feel comfortable having my eggs in an invisible basket.
2 September, 2015
On Site Advertising: Google Adsense
This is part of a series of reviewing on-site advertising I have used: Project Wonderful, Google Adsense, WordAds.

Google Adsense is the grand daddy of ad systems, and if you can use it, it’s got the highest rewards. In the last 3 years, they’ve streamlined and upgraded and made the system incredibly nice to work with.

I stopped using Adsense for the 3 years prior to this experience because I was frustrated with the lack of control. That’s far less the case today. You can now allow and block ads far more granularly than before. You can blacklist specific domains or specific types of ads. While it’s a little derpy to get the URLs, I was able to blacklist some anti-gay sites right away.

Even though I still wish they’d just blacklist those people from making money in the first place (not Rand Paul, the hate sites), Google’s doing a much better job than they used to, and I feel morally better about it.

Of course, while there are a bajillion WordPress plugins for it, there’s no official Google Plugin and because of that, I don’t use any plugin. The same code I wrote up for Project Wonderful is easily applied to how I want to use Google Adsense.

Also Adsense remains the highest earner of any revenue stream I’ve used. Their current system even includes a scorecard, updating regularly, that explains how your site is doing:

That ‘Site Health’ score being a 4 is due to WordPress putting ‘render blocking javascript‘ in the header. I’ll live. Everything else is fine.

The interesting thing about Adsense is that Google’s rolling out something new. Google Contributor. And if you have adsense then it’s already on:

I’m not entirely sure how it works, and I kind of want to see it be such that people can pick a site to sponsor, but the idea is a game changer I’m excited for. This alone was why I went back to Adsense.

Review:
- Ease of Registration: 4/5
- Ease of use (on WordPress): 3/5
- Ease of use (non WordPress): 3/5
- Customizable: 5/5
- Control: 3/5
- Analytics: 5/5
- Revenue: 4/5
Adsense is old, but it’s aged well and Google’s treating it with love. It makes money, they appreciate that, and it shows.
31 August, 2015
Professional Utility
It’s well known I hate themeing. I can’t really design and I don’t know how to change thoughts to form like that. Words are my gift.

A year back, I changed this site to using the Utility Theme by Carrie Dils. Since then, I’ve moved on with another theme, for various reasons, but I still found Utility to be one of the nicest, cleanest, themes out there.

Recently, Carrie came out with Utility Pro and as she’s one of the nicest people out there, offered me a discount. The new theme costs more, starting at $69 and going up to $199 for a professional version with a Gruntified theme and source files. It’s a lot more than the $45 Utility cost, but I went ahead and bought the theme, not having a home for it quite yet.

After fifteen minutes looking at it and the code, I knew I wanted to use it.

What Carrie did “differently” with this theme is she made it mobile first. That means the entire site is designed to look good on a mobile device and the breakpoints are used make it look better are larger devices. This is the opposite of what many themes do, designing for large screens and adjusting for smaller. Her ‘media’ section is surprisingly small because of that, and the site resizes quickly and properly with no adjustments needed.

The next thing she did, and the thing that really was a selling point to me, was she made it accessible. One of the concerns I’ve been struggling with in the last year has been making my content accessible, and in specific my slides. I want everyone to be able to take my content and learn from it, and a theme that considers that means I have to worry less.

Finally, and here’s where she won my heart, she decoupled code from her theme. This is something that many theme devs and I agree on. A theme should theme, but code should be code. Which means that I don’t want my theme to include custom post types for example. But also she removed Font Awesome. I love it and use it, but by having it in the theme meant that every time the font upgraded, she had to upgrade the theme. We’re all used to upgrading plugins regularly, but themes rarely. By separating the two, she’s able to give the theme stability and the feature flexibility.

Am I using the theme? Today, yes.

Looks just fine in mobile (Google’s POV is jaded since I block them from scanning things).

It was the work of a few hours to convert a site from Going Green Pro over to Utility Pro. The only reason it took hours is that I picked up the non-developer version sans Grunt, which meant I had to split out the CSS into my desired sass files, fold in some of my custom functions, and finally fix the problem that had prompted the following comment:
```
/**
    This file has been modified by Mika to fit the needs of this.
    If you use it somewhere else, expect breakage. I hard coded
    some things in. Shut up, future me.
**/
```
Future me read that and sighed a lot. Finally I removed all the full calls, making everything relative or using the proper functions in order to dynamically add paths. Also I had to merge a Wiki, a Yourls Site, and a gallery into the look, and that meant some serious theme juggling. It didn’t help that with the new layout I decided to tidy up some of the sidebar content and optimize layouts.

I’ve done very little to rejigger the code. What I’ve messed with is unrelated to what Carrie’s design choices were and more with how Genesis approaches the few things I don’t fully agree with. I’m not yet using the welcome splash screen, since this site people come to for news first, but I plan to use it for major announcements.

Now, for $69, it’s a well made theme. Would I spend the $199 for the full version with the development tools and the Grunt files and the use on as many sites as I want? If I wasn’t me who liked to play with code and files, yes. If I needed this for clients, most definitely. StudioPress itself charges $59.95 for Genesis, and $399.95 for all themes in their repertoire, so from that aspect, this may seem expensive.

Chris Lema and I have some strong opinions on the cost of a WordPress theme. When you consider all the things you’re paying for, all the work of testing on mobile devices, accessibility, colors (which are also accessible), compatibility, plus a year of updates and support, that $200 is an amazing price to use on (say) a dozen websites out there.

I think it’s well worth the price to have this handy in my back pocket for anything I might need it for. And it’s a testament to Carrie how rapidly I realized I did need this and didn’t even know yet.

Check out Utility Pro. You won’t regret it.
4 February, 2015
WordPress iOS App: Good for Bloggers

This is a big distinction.

The app is great. I love using it to write a blog post when I’m on the go, and save for my annoyance that it wants to default to publish and even if I move it to draft, it saves the date and time that moment in time, it’s a good app.

But it’s not great for non-bloggers.

Let me step back. I run a little database site on WordPress. It’s a listing of TV shows and characters and while it has a blog, it has a bunch of custom post types. Want to know what you can’t write on the iOS app? Pages and CPTs. You also can’t add new users or plugins or anything like that. All I can do is write up a blog post about things. Sure, I can upload pictures but I can’t add them to the library in general, just to posts (and yes, I care about that sometimes). Uploading and setting a featured image is also more complicated than it should be. I often end up with the image uploaded twice.

Realistically, I look at the iOS app and I’m not sure who the target audience is. It’s very easy to add my WordPress.com account and view my reader there, but that’s a different group of people than the ones who want to blog. Then there’s the thought of actually blogging. If you’re on WordPress.com, you can’t add custom post types, so that issue is null, but you still can’t edit pages or Portfolios (which comes with all .com blogs now).

It makes you start to wonder if there should be separate apps, for WordPress.com and self-hosted people, and to that I think not. I’m always going to be logged in to WordPress.com on my iPad because of Jetpack and a desire to see my stats. But at the same time, I really don’t care as much about my WordPress.com blogs. I should, but over time I’ve merged them all into my self-hosted sites because it’s easier for me to go to one place. It’s with that in mind I think we should just have one place for all our WordPress iOS/app needs.

Then you have to consider what the use-case is of a WordPress app. For me, it’s that I want to work on a draft post while on the go and save it offline, only to have it magically get tossed up onto my blog when I’m online. I think of it like Numbers and iCloud. I can edit my archery spreadsheet on my iPhone while I’m at the range and it’s automagically updated on my laptop when I next open Numbers there. Of course, WordPress blogs don’t really work that way.

But at this point, that’s all the iOS app is good for, because I can’t administer my site from it. This isn’t so bad, since people like Boren are rabid mobile-first devs for the WordPress admin dashboard. At the same time, we’ve only had it be mobile responsive since 3.8 or so, and it’s been spotty for doing ‘everything’ due to OS limitations, which makes it imperfect. As much as I’m a fan of using WordPress to WordPress, it’s the simple things that make me look at Desk for my laptop. Someplace to write.

Except for that, the iOS app still fails because I can only write a blog post, and most WordPress sites are more than just blogging now.

At WordCamp San Francisco 2014, I heard more and more people refer to their sites as ‘A WordPress’ than ‘A WordPress blog.’ Every day at work I hear people asked if they would like to setup a WordPress on their site. We’ve verbified the word, but we haven’t verbified the app yet.

5 November, 2014
iPad Mini

I normally don’t review hardware. I like it, but given my one experience with serious electrical work (buy me a coffee, it involves a barn roof), I tend to not mess with it. So I’m purely a hardware consumer.

That means when things like the iPod came out, I was highly interested. A deck of cards and it has all my music? I’m in! Now I have an 8G iPhone (yes, the smallest one) and it’s perfect for what I need it for: a phone and a walkman. Don’t get me wrong, I have a couple games (Tetris, Bejeweled, and Dungeon Raid), but for the most part I use my smartphone to handle the phone and texting stuff, directions when I’m in a new place (which happens a lot now) and listening to baseball games.

I also have a laptop, which I use to code and write and … well you know what they’re for. Then I have an iPad. I’ve had one since they first came out as I’ve always had a mad crush on the idea of an Apple Tablet. Back in 2004, a whole decade ago, I wanted it for ebooks. Today, I use it for books, comics, surfing the web, Angry Birds (do do doot do!), email, and writing. Yes, I like writing stories on my iPad.

Recently, I started looking at the iPad Mini as a viable choice. It’s smaller, lighter, and still retina. At the time, my iPad was the ‘new’ iPad (3rd gen, with Retina), and it worked well, but always felt heavy and clunky in my purse. The main issue I had with the mini was how would reading comics feel.

Answer? Awesome. The retina display is somehow better on the mini, crisper and clearer without me having to crank the brightness up. It has good battery life (reading all day) and the apps are more responsive than my iPhone. There’s less lag jumping between them. This is due to the beefier processor, I know. I also got more disk space, so now I don’t have to download one manga at a time and delete it when I’m done. I like to re-read.

The only thing I don’t like is reading it in the sunlight, which I know is a common kvetch of the iThings. I love reading on my deck or patio, in the sun, so now I just sit with my head in the shade and it works out. Also, and this is a first world problem, my iPad is so crisp, my eyes get tired reading on it. Though that I’ve solved by changing the iBooks font and colors.

So why blog about this? Well my iPad also has an SSH app (iSSH) and a file editor (Diet Coda) and when you toss in WordPress and Chrome (with my normal profile saved), I can bring just my iPad to a WordCamp and be able to work or take notes. I joked I needed a svn/git app, but really I just use Coda, sync with DropBox, and pick up the files when I’m at my laptop. Yeah, it’s pretty cool.

25 June, 2014
SEO Slides Is A Pie
This review is of the FREE version during the beta release!

I wanted to love you. All my friends rave about you and tease me for using PowerPoint. “Don’t you want to own your data!” they harangue me. And it’s true, I do! So the idea of having my slides on my server, embedable into posts? Hey that sounds great!

The cake, is, alas, a pie.

It’s not really a ‘lie’, but there are points that I just don’t love like they do. This is not to say I don’t like it, in fact I am happily using it, and I’m going to keep using it, and for a lot of people, this will be perfect to make slides. It’s not (quite) perfect for me, but that’s because of my current usage. I can see the future of slides and WordPress, and it really is going to be SEO Slides for many (if not all) of us.

Before I get deep into this, you have to register to import PDFs. This is perfectly fair and understandable. They’re converting a PDF into images on their server and importing. Okay, I’m jiggy with that. I could conceivably make the images myself, but this is fine. The problem, or rather the part I don’t like, is that they really all just images. And they’re named things like c6ddd0b82e5a45c70fb2718869cad3e1-7. So once I import, I have to go back and change all the titles and (if I want) copy in my notes.

So why not just write it in SEO Slides? Because of Presenter View.

Say what you want about PowerPoint, but the fact that I get a presenter view, filled with my notes, is actually very important to me. I make notes, as you may have noticed reading my post from WordCamp Portland, 2013. Sometimes they’re exactly what I’m going to say, sometimes they’re slightly different bullet points than my slide has. Sometimes I have NO bullet points on the slide, so they’re all in the text. I really try to use that aspect of Power Point. I don’t really script my talks to 100% detail, but I treat those notes as flashcards to keep me on topic and on pace. They even will have time notations.

As a presenter, keeping to my time limit and topic is important to me. Since I do give similar talks a lot (example: I used ‘A Tale of Two Servers’ to talk about Managed WP hosting in Boston, but I also have a Degrassi themed one called ‘Whatever it Takes’), the notes are often the same, but the pacing will be different. I try to cater to my audience. For now, this is the absolute number one reason I’m sad-panda about the plugin. But if that’s not your thing? You have no worries!

The important factor to me is embed-ability. I have to be able to embed my content on a page. I use that page with a custom shortlink and put it in my slidedeck. Now with SEO Slides, I can just use the page, but it doesn’t let me put text or notes around it, so I’ll still want this to be embedded. Problem? Embedding with SEO Slides is not as obvious as you’d think. I read the Embedding FAQ and this just did not happen for me:

When you “Publish” your presentation, you will be provided a link to “Use presentation in a new post.” This option will embed your presentation directly into a new blog post.

I thought I was doing something wrong, but finally I realized the ONLY way to get this “Use in presentation” link was to save the post once published. Gah. Why not a nice button? Still, this was not insurmountable, and in the end, I really did like the look of the embed way better than the Slideshare one.

Except … I’m not really thrilled with having to upload all my media. It makes me want to make a dedicated SEO Slides site on my network so I can isolate content. Part of the issue is with how I like to write my slides. I know for a WordCamp where I speak for 45 minutes, in order to leave room for questions, I should have no more than 30 slides, and that’s only if I’m doing roughly a slide a minute! I try to keep it closer to 20-25 honestly. A 45 minute talk should have at least 5 minutes for questions. I like to keep the text on my slides minimal, so I have a lot more to actually talk about.

I hate slides that are pretty much what the person reads off… thanks. And that’s really a totally personal thing, but it means my slides are really image heavy. So that adds a lot of weight to a site. It’s not a plus or minus, just something I have to consider.

The other problem with embeds is the embed CODE. You get a lot of parameters but the ones that jump out at me is this:
```
site_src="http://slides.ipstenu.org/site_title="Slideshows"
```
It looks cool, and I can change the site_src and site_title…. What I can’t do is change the output. I mean, I can’t remove that ‘source and title’ at all. I can’t change the default so it’s always ‘halfelf.org’ instead of my placeholder site. And worse? I can’t turn it OFF so other people can’t embed my stuff. I mean, what if I don’t want them to embed my warez? This means if someone looks at my slides, clicks the slick plus-sign, they get the code for embedding and they get my slides.ipstenu.org link. Now if you go there, you get redirected, but that’s not the point! Why have this customizable if I can’t… customize it? There are no settings options save entering my API key and allowing for tracking (which I turned off). Why not have an option for customizing output!

A final minor note with SEO Slides, the title is also wonky. This may be because I’m running Trunk but I get this weird title thing in my … well … title:

Not really super happy about that. I did report it though. Also I reported that I ‘ran out’ of uploads of PDFs. In the free version, you get three free PDF conversions. I did it once. I tried a second time and it said “Upload Error: Your subscription has exhausted the use of this service.” So I filed tickets for both of those on November 14th.

On the good side? These guys are WAY responsive to my enquiry about something (which they changed promptly), and helpful when I said “DaFUQ?” about embedding.

I’m not sure if I want to use it going on. I may end up using it for embedding, though, but it won’t be a replacement for PowerPoint for me any time soon. Now I just have to decide if I want to pony up the $200 a year just to convert my PDFs. There are enough ‘little’ things missing that frustrate me, like no quick-edit if you just want to change titles, no categories, no tags, no main ‘slides’ page (that is – the custom post type has no archive page).

Of note! Since this initial review was written, but before it was posted, SEO Slides upgraded me, so I’ll have to come back and re-review once I bang on the Premium Version: Is it worth it? Since, clearly, the brunt of why I’m ‘meh’ about this is the presenter mode, I may fall in love with Premium! The software’s only been out for two months at the time I wrote this, there’s a LOT of room for growth and I’m probably just being really really impatient.

As this moves from Beta to Live, I expect a lot of great things from SEO Slides. Do I love them? Not yet. But I like them a hell of a lot more than I like PowerPoint, with that sole exception. The presenter view. God help ’em, no idea how you’d tackle that! Can’t wait to see how they do it.
15 November, 2013

Tag: review

On Site Advertising: WordAds

Review

On Site Advertising: Google Adsense

Review:

Professional Utility

WordPress iOS App: Good for Bloggers

iPad Mini

SEO Slides Is A Pie