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Tag: heo

15 June, 2012How It Is

Penguins Just Gotta Be Me

Emperor Penguin

The recent Penguin and Panda updates by Google have hammered people. We still don’t really know what’s going on with that.

21 May, 2012How It Is

Permalink Elephants

Elephants being adorable

After years of research, toil and struggle, I’ve determined the 100% foolproof best permalink structure ever!

19 March, 2012How It Is

Duplication Dillution

Duplication of Data Does Dangerous…. I ran out of D’s but you get the idea. It’s bad. Don’t do it. Don’t split the party.

4 August, 20114 August, 2011How It Is

I Don’t Write For Search Engines (And Neither Should You)

Until our robot overlords take over and rule us, the only target your content should have are the real live humans out there.

27 June, 201127 June, 2011How It Is

Introducing HEO

While it’s all fine and good to optimize your site for search engines, their point is to bring humans to your site. And this isn’t just about permalinks!

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