Having already established that Forking is Legal, I felt it best to take the other end of the argument.(This was intended to be all one post, but at about 3000 words, it needed to be split up.)
Clarification here. Jigoshop is a product of Jigowatt. I call them Jigoshop in both my posts because it’s easier for my brain.
Gil Rutkowski remarked (without knowing I was already writing this):
Funny how people pick and choose between the “SPIRIT” of the GPL and its literal legal application to fit their argument. (@flashingcursor on Twitter)
We often sum up GPL as “Do what you want with this software. Just let other people do what they want with the software you make from it.” If you’re not familiar with it, I think I can sum up the spirit of GPL as “Don’t be a dick.” (Wil Wheaton in Exile) People get in a lot of arguments about the ‘spirit’ of things. You’ve probably heard someone complain “He’s following the letter of the law, but not the spirit.” Basically what that means is someone is obeying the law, but not what it means.
How can that even be? If the law is the law, then the law is the law and there should be no wibbly wobbly involved! It happens because of intent. The intent of the law in general is really something we shouldn’t have needed to be told in the first place, when you think about it. Primum non nocere: First, do no harm. Doctors are taught this, and you’d really think that’s self-evident! And yet, even the US Declaration of Independence starts out “We hold these truths to be self-evident…” If they were self-evident, why are we saying thing?
People are selfish. We care about ourselves first, then the people closest to us, and so on and so forth. To say the ‘spirit’ of the law means we’re no longer actually talking about the law as a legislative statute, but about the idiomatic application there of. We’re now talking about how we feel the law should be, which is pretty iffy territory. Talking about the spirit of the law brings up things like the moral ambiguity of the law, and the ethics we try to impose on others. What’s ethical for me may not be so for you, and so on.
So what does the moral aspect of GPL have to do with the recent forking of Jigoshop’s eCommerce plugin? Interestingly we can see how both parties ended up at the fork because they were selfish. Jigoshop didn’t want to give up control and neither did WooThemes. Neither was willing to concede, and in a way, they both ‘lost’ because of it.
Was Woo being a dick to fork the plugin? Yes. And no. You have to keep this in perspective.
You see, no one has made a ‘Killer’ eCommerce plugin for WordPress. Not even Jigoshop. From what I’ve been told, Woo has struggled to make their own killer plugin for eCommerce, and failed at it. I will leave it to others who actually use eCommerce on their sites to determine which plugin is queen, but I feel comfortable saying that taking someone else’s work, even when you credit them, can be a dick move.
At the exact same time that WooThemes is being a dick for forking, they’re doing a right thing. No that’s not a typo, they are doing A thing that is right. We all know that ‘hacking core’ for WordPress (or any app) is a terrible thing. Merging changesets is a nightmare, no matter what tool you use, and a fork makes it just as hard to incorporate changes. So would not a better solution be to make a WooTheme add-on plugin that just changed the parts of Jigoshop they didn’t like? A Woo/Jigo integration plugin?
That would be a wonderful, perfect world. Let me know when we get there. Sometimes the direction of a plugin is such that you have to fork it to do what you want. The developers don’t want to follow your dream of unicorns and puppies. Until we reach the perfect world, we fork. Now, it took a bit of reading to verify that WooThemes was unable to make their desired changes without editing core plugin code. That left them with only a few viable options. They could submit the changes to Jigoshop and hope for the best, or they could hack the Gibson. Basically, this was the best choice for WooThemes and really, nothing’s wrong with that.
The problem is that WooThemes is going to be making money off this acquisition. Their WooCommerce plugin will be free, just like Jigoshop, but just like Jigoshop, they aim to make a living off the plugin. Off someone else’s work. To be fair, that’s what I do. I support other people’s ‘stuff’ all the time. I’ve not written a lick of code for Windows in years (except DOS and PowerShell scripts) but their products pay my bills. Does that make me a thief?
No, it makes me an opportunist. WooThemes is being opportunistic as well. Remember how I said we are, all of us, selfish? Well so is Woo. They see a chance to make money and use a plugin that works, and not their own with a weird history. (Did you know Nacin was once going to head up WooCommerce before he was snatched by Matt? That’s fun to look at in retrospect.) Woo had a series of unfortunate issues with their own plugin, and it never worked right. They weren’t a dick because they talked to Jigoshop first (they didn’t have to), and I rather hope they said ‘Okay, we’re going to agree to disagree on the direction of the plugin and fork it.’ If Jigoshop first learned of the fork via Woo’s blog post, then they were entirely dicks.
Was Woo being a dick to ‘head hunt’ the developers? Yes. And again, No. Yet again, perspective is important.
I said before that the developers they ‘stole’ wouldn’t have left if they had a reason to stay. People leave companies all the time for myriad reasons. They also stay with companies for others. In the ‘traditional’ corporate world, people get a job and stay with it for a million years. In the freelance world, though, people switch jobs around a lot more. Even so, people only leave companies for three reasons:
- They hate it here
- They found something better
- They were let go
That’s really it. So if someone chooses to leave a company, options one and two are there on the table, and you have to be honest to ask if they would have left if Woo hadn’t made the offer? And there’s where the dick move possibly lives. Was it Woo’s promise of skittles and beer that made them leave, or was there something wrong at Jigoshop? It’s far too early to point fingers at anyone, especially the developers who may discover they made a poor choice. You have to take risks, after all, or you never succeed.
WooThemes was dickish if they bribed away the developers. But they weren’t if this was just one of those serendipity moments. What if the developers said ‘Wow! Woo shares our vision!’ We don’t know, so we have to speculate, but either way, the decision was the developers and not WooThemes or Jigoshop, so any dickery actually belongs to the devs and them alone.
Since I was asked, my personal opinion is this: WooThemes pulled a dick move which in no way violated the letter or the spirit of GPL.
See the spirit would have been violated if, as another shop did recently, they lifted the plugin wholesale, made a couple tweaks, rebrand it, and released it without telling anyone. You know who I’m talking about here. That was violation of the spirit of GPL. But WooThemes was upfront about this. They talked to Jigoshop first, and everyone seems to have known what was going on before the news broke.
While I dislike that WooThemes did this, I will defend their right to do so (and Jigoshop’s right to be upset) until the day we all stop using GPL.
The whole reason I wrote the first post, however, was the high number of people I talked to who said that the spirit of the law was violated. It really wasn’t. Yes, these were dick moves, but the spirit of the law is the meaning, and the meaning of GPL is that you can’t impose more restrictions on a GPL product than it started with. No one did that. What Woo did was pretty shitty to their neighbor, don’t get me wrong, but it didn’t kill GPL. It hurt feelings and left a bad taste in the mouth, but that’s not the spirit of GPL either.
The Spirit of GPL is freedom. It’s sharing your work, working together, and when you take someone’s work, being open about them and crediting them. And while you don’t have to like what Woo did, they did not harm the spirit of GPL, because we’re all here, talking about it and still abiding by it.
I can but hope that the fallout from this is that we’ll finally have an eCommerce plugin that stands up as the best because of worth and not because that’s all we’ve got, but we’ll have to wait a couple of years for that to settle.



Freedom is a complicated, annoying, thing, and sometimes having a freedom means you accept the consequences of that freedom. In the US, we have freedom of speech, which means we can bitch about our government if we want to. But that also means someone else, who has the polar opposite of your views, has the exact same right you do. And I will defend that person with my dying breath that they have that right, no matter how much I detest what they’re saying.
No one here violated a contract, lied, cheated, or stole. So why are people chapped and are they right to be so?

It’s a numbers game. Your site, you’re in control of how you tag and categorize things. I do it differently from many people, who do it differently from others and so on and so forth. While this difference is great (go diversity!) it means that ‘tagging’ a topic on Google is up to the person making the post. I may call it WordPress, you may use WP, and now which one do I follow?
FUD is “Fear, Uncertainty and Doubt” and it’s a tactic used by people to scare you and make you jump into a decision that benefits them. This decision may not be a bad decision, but it’s not strictly to your own benefit, but theirs. Keep that it mind, it matters.
You see, what Open Source nailed in one was that we should be aware of the dangers, and work together to make it better, not feed the fires and run around terrified about what’s going on. A little fear is a good thing. It clears the arteries and is good for your heart. If you’ve never had a moment where the blood drained out of your face because you made a mistake, you’re not trying hard enough. We all live with uncertainty and doubt, too, and inherently these are not bad things. What is wrong is allowing them to have complete control over your actions to the point of inaction or consistently making the wrong choice that you know is wrong.
How do I know that? Because I have
In the end, I think that embedding contextual content in a site is a nice idea, but unfeasible. You’ll never be able to support all possibilities, and you’ll never be able to do it in a way that ensures you stay on the right side of the law. If you want to link to someone, make a quote, link back, and use it as a part of your site, branded your way. If the look and feel of the post is important (like Twitter or YouTube), then hope they’ve come up with a way where they want you to be able to embed the content in your site.
I’ll make it quick: At the end of the day, there’s only one person who’s responsible for your backups, and that’s you.
The argument goes that you should be able to pick up your web app and put it down on another server via exporting. I can think of one app off the top of my head that can do that: Cpanel. I’ve never tried it myself, but I’ve been told it works pretty well. Still, Cpanel actually falls under the weird realm of operating systems, as it’s really a server management tool. It’s where you logically expect to see things like your backup tools, db access, etc etc and so on and so forth.
We rarely rely on the applications themselves to perform these tasks for one simple reason: They’re BAD at it.