This could go on any of my sites, but since the conversation started on the DreamHost forums, I thought I’d tackle it here.
When your site is running slow, it’s easy to pick on the webhost or the server you’re on, saying that’s the problem, and demanding someone else fix it. The truth is that speed involves a lot more variables than just the webhost. Sure, if your host is slow (or down), you’re stuck waiting on us, but there are a couple really easy ways to determine where the slowness is, and you might be surprised.
If you’re using a CMS like WordPress or Drupal, take a look at how long a page takes to load the first time, and then again on a refresh. When you look at these pages, they’re in PHP and take a little time to process. The more complex your code, the longer it can take to display. This won’t really impact a refresh, but it’s a good idea to see if your browser is caching anything. If the site is really slow, go look at a static HTML or TXT page. On WordPress, look at http://yourdomain.com/readme.html and see how fast that loads. If that’s slow, hey! It is your server! Open up a ticket with us and tell us that the site is slow to load static pages. It’s really important that you tell us what you’ve done, so we don’t have to waste time re-doing it all for you.
But most of the time you’ll see the html loads really fast. Why is that? It’s that pesky PHP taking a while to render. Now I know this brings up the obvious question of why would we use PHP if it takes longer to load, and the answer is complicated. There are a lot of benefits to using PHP (like being able to use those cool CMS’s to make publishing your site easier), and I’m not going to go into them. Just know that if you choose to use a modern CMS, then you’re likely going to be using PHP to render your site.
That means we have to consider how to make our PHP run faster. If you’re on shared hosting, the server side work should have been done for you, and if things are still slow then you have to consider the painful option that you did this to yourself. Don’t worry! That’s not a terrible thing, you probably just picked a theme, or a plugin, that is totally perfect for you, but a little slow. This is why people say ‘too many plugins/extensions slow your site.’ It’s not true, but the idea is that the wrong one will slow you down. And that is certainly true.
Go to Google PageSpeed Insights and check your site out. It should give you a hint as to what’s lacking. Don’t take this as the holy grail, though. Sometimes Google has really dumb advice, like ‘You should compress the code you’re using from google.com!’ Really? So why don’t you compress it, or tell me ‘Use this code instead from us! It’s already compressed!’ In theory, all of Google’s jquery code has a compressed version, but that’s not what most people see, so telling us to use it but not how is pretty idiotic, in my opinion.
I always tell people to look into minifying their output. That means you use a tool to make your HTML all mashed up together when someone looks at your source code. This simple step has amazing results for most sites. It took my Google Speed score from 71 to 81. Any score above 75 is a ‘good’ score from my experience (Microsoft gets a 77, after all, and while Google gets a 99, their main page is pretty minimalistic).
The point to all this is that your pagespeed is dependent on more than just how fast DreamHost is running. If you tell me that your site is slow, the first thing I do is look at a static page (I may even make one for you if I can’t find one). From there, maybe I’ll poke at the server, but most of the time it’s been your site’s configuration. I say this from a place of over 15 years of self-hosting: I’m nearly always the cause of my own problems.
Of course, if it’s your WordPress site being a slug, start with caching plugins and feel free to ask us for advice. If you have a wild and wooly, never been seen before, WP problem, don’t be surprised to see me showing up in your ticket.
