Introducing HEO

While it’s all fine and good to optimize your site for search engines, their point is to bring humans to your site. And this isn’t just about permalinks!

The Truth In Presentation

Throughout history, people have hidden who they are in order to do a job. When does that stop being self protection and start being deception?

What’s Your Net Worth?

We all know ‘If you build it, they will come’ isn’t the whole story. There’s a right way and a wrong way to build up your worth on the Internet, and beef up your Net Value.